Mall owners interest is to drive more visitors to their mall, and make sure they have a memorable experience in the mall. With more malls built up every year, attracting and retaining visitors can be challenging.
Every malls has a physical limit of floors and outlets, therefore making sure every space in the mall can be fully utilized is vital to the success of the mall.
Marketing budget spend in promoting malls can be optimised and spent effectively. This can be done by knowing how many visitors attracted to each campaigns, and how many of them returned to the malls repeatedly.